The Indigood Program, Kontoor Brands’ global initiative that initially focused on a foam-dyeing technology to reduce freshwater consumption in...
Published on by Water Network Research, Official research team of The Water Network
The Wrangler and Lee parent company recently announced it surpassed its 2025 water savings goal to conserve more than 10 billion liters of freshwater since 2008, thanks in part to the program’s layered approach to water conservation.
Kontoor introduced foam-dyeing technology in 2019. The game-changing technology uses at least 90 percent less water than conventional indigo dyeing in 2019. Building on its success, the company expanded Indigood in 2021 to include other technologies and water-saving measures.
“It is no secret that our industry uses a lot of water. Globally we are seeing climate change put pressure on the earth’s diminishing freshwater resources, making it imperative that the entire industry act now,” said Scott Baxter, Kontoor Brands president, CEO and chair of the board.
A measurement element, designed to set a global standard for water-savings validation, was added to the initiative as well. Kontoor challenges textile mills to adopt freshwater saving technologies and pairs them with third-party experts and independent auditors to drive change and validate water savings. Mills that meet a 90 percent or higher freshwater savings over their prior water usage levels, using 2018-2019 usage as the baseline, achieve the “Indigood honor.”
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