Kingpins24: Water Conservation Requires Big-Picture StrategiesWith a diverse range of waterless dyeing and finishing processes, the denim indust...Kingpins24: Water Conservation Requires Big-Picture Strategies
With a diverse range of waterless dyeing and finishing processes, the denim industry is slowly becoming less thirsty. But while these advancements have helped reduce the industry’s burden on the environment, there’s still a long way to go—and according to experts, the solution doesn’t necessarily lie in a new technology. During a Kingpins24 panel last week, experts explained that real water savings requires a big-picture approach.
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For starters, companies need to be more transparent, said Besim Ozek, director of strategy and business development at Turkish denim mill Bossa.
“We should announce our figures very openly to the market,” he said. “Brands and retailers should be aware of the figures, and they should decide [who they work with accordingly].”
Transparency has become a buzzword in recent years as companies throughout the supply chain struggle to communicate their sustainability efforts. The antidote to greenwashing, transparency serves as a system to prove what’s real and what’s simply marketing.
Hasan Mumtaz, COO at Naveena Denim Mills, shared figures associated with the company’s circular water initiative. According to Mumtaz, Naveena is treating and recycling 70 percent of the water it uses for the surrounding community’s consumption. He reported that almost 800 to 900 families will benefit from the water—and it’s statistics like these that can help substantiate a company’s claims and build trust in the industry.
The right fibers can also make all the difference in water savings, according to Bart van de Woestyne, creative director at Prosperity Textiles, who highlighted recycled cotton as a game-changing fiber in terms of water usage.